Coco Loko is a new chocolate “snuff” product inspired by the recent chocolate-snorting party trend. Club goers replace traditional drugs and alcohol with Infused raw cacao to achieve a buzz without legal hassles. While snorting chocolate sounds a bit odd, fans claim the following benefits:

• Endorphin Rush – When endorphins are released it triggers a positive feeling of well being in your body. For example the feeling after a long workout known as “runners high” where you feel euphoric, positive, and exhilarated.
• Serotonin Rush – A sudden rush of serotonin will produce an elevated mood and a state of euphoria similar to the feeling of ecstasy. This is the feeling that will make the music sound better and increase overall happiness.
• Euphoric Energy – Raw cacao will give you a steady rush of euphoric energy and motivation that is great for party goers to dance the night away without a crash. It is even used by athletes to give them the natural competitive edge.
• Calm Focus – Raw cacao will give you a sense of calm focus and reduce the chatter and worry in your brain so you are able to accomplish many tasks at once and and maximize your time and focus. It is also known to help with anxiety and to reduce stress.

These claims make Coco Loko sound better than cocaine, marijuana and alcohol put together but would you snort chocolate? I prefer delicious hot chocolate myself but only with hot water. I doubt it is entirely healthy to snort anything but hey, this is a heck of a lot better than having your kids string up on illegal drugs. While Coco Loko is getting lots of press not everyone is a fan. Checkout this brave Youtuber giving it his first and last try:

Medical professionals are not sure what to think about the new chocolate snorting trend. The product is not certified by the Food and Drug Administration and no clinical testing has been reported. There has been a lot of debate about the safety energy drinks and legal high products like Coco Loko. Until the facts become clear I will stick with plain old hot chocolate as my favorite form of powdered chocolate. You can check out Coco Loko ot LegalLean.com.